Sunkissed Summer

For this seasonal series, I led the creative from concept to completion, setting the visual standard across all elements of production—including lighting direction, posing, styling, hair, and makeup—to ensure a cohesive, elevated brand aesthetic. I owned the A–Z execution of each shoot, staying hands-on from pre-production through post, including model casting, on-set art direction, and retouching collaboration. Working cross-functionally with marketing, merchandising, and product teams, I helped identify key products and shape the creative strategy for each monthly drop. These summer collections pushed both visual storytelling and production quality, reinforcing our brand voice across campaign, social, and ecomm content.

Photographer: Liz Van Hoene