While working at Macy’s every month I would art direct anywhere from 10-30 images that would be featured on emails, banners, brand shops, homepage tiles, etc. I worked closely with project management to coordinate the monthly shoots by booking photographers and stylists and coordinating the merchandise. The background colors and photography direction is influenced by the season, and the merchandise itself and sometimes were chosen based on a larger print catalog in motion. I drew inspiration from Pinterest, magazines, and social media to create a cohesive story for the monthly images.