From ‘I Do’
to Forever

Adore Me Bridal

Inspired by the success of our “What Do Women Really Want?” campaign, I wanted to infuse that same spirit, confidence, individuality, and celebration into this new moment. Bridal isn’t one-size-fits-all, and at Adore Me, we believe in honoring every type of woman. This campaign was all about showcasing the many ways you can be a bride—whether that’s romantic, playful, edgy, or completely unexpected.

Because we’re known for lingerie, we also leaned into the idea of lingerie as outerwear—highlighting how pieces can transition from ceremony to bachelorette, honeymoon, or even your bridal lewk (yes, we styled a corset with a veil).

I led the creative vision from start to finish, working closely with product, marketing, and social to concept a range of bridal "mini-scenes" that could flex across platforms, from high-impact hero moments to nimble social-first edits. We shot video, photo, and special Elite (our try-at-home service) content all in one day. I partnered with a freelance director, McKenzie on casting, styling, location, glam, and post production to bring this campaign to life.

We were able to produce this campaign on a small budget, create a range of assets to last the duration of the season, and drive significant traffic through our social platforms and paid ads to our site, contributing to the successful launch of the campaign.

Freelance Director: McKenzie Thompson