BaBylissPRO Rapido 2.0

For the updated version of our most popular Italian-made hair dryer, we set out to create a product video that balanced clear, informative storytelling with a sense of elevated personality.

Rooted in the product’s Italian craftsmanship, I leaned into subtle heritage cues throughout the set design, including a wooden vanity, espresso cup, Italian cookies and vintage sunglasses,. The goal was not to over-style the world, but to create a light, intentional setting that reinforced the product’s origin and quality in a natural way.

The video features two models demonstrating the full range of attachments, allowing us to clearly show end results while speaking directly to key features and benefits. While the primary format was designed for Amazon to support conversion and education, I approached the creative with a broader lens, ensuring it could also live on social platforms as a more visually engaging, brand-forward piece that still feels informative and product-driven.