BaBylissPRO New Digital Ultra-Thin Flatirons

For BaBylissPRO’s launch of the new Digital Ultra Thin flat irons, I set out to create an introduction that felt as advanced as the tool itself. I crafted a futuristic yet elevated world where a model navigates an interactive on screen experience, exploring product features, discovering styling capabilities, and ultimately finding the right flat iron for her.

The project was highly collaborative, bringing together a global team from CGI partners in Hong Kong to animation and post production. I led the creative direction, working thoroughly on storyboarding to ensure every interaction was intentional and executable, mapping out exactly how we would capture each moment on set. It was a true blend of creativity and precision, resulting in a dynamic, engaging way to showcase innovation through storytelling.